Friday, November 16, 2012

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Basic Idea:
You are designing a product for the year 2012.

Audience: 
Anyone online who looks at it. You will also present it to the class itself.

Components:
You will design a website on sites.google.com for the your product. Your website should have the following:

  • Home Page
  • Advertisements: You must use at least four different persuasive strategies (transfer, peer pressure, bandwagon, loaded words, repetition, testimonial) and 
    • Audio advertisement that a person might hear on the radio
    • Visual advertisement
    • Written advertisement convincing someone on the site to buy it
    • Video advertisement (done on Monday)
  • What it is and how it work with a picture of the product 
  • Where to buy it
Criteria:
  1. Creative and visually-appealing
  2. Convincing
  3. Use the persuasive strategies effectively

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